Now some of you may be wondering what I mean when I use the term “Personality Style”.
In Image Consulting, we discuss the idea of one’s signature/ideal style-the image they would like to portray to the world.
Many people have not settled on a signature style. Take a peak in their closet and it can appear quite schizophrenic- argyle vest, authentic Peruvian poncho, pleather snakeskin hot pants (p.s if your wardrobe looks like this please call me so I can whisk you off to my wardrobe rehab facility)
To strike bullseye on the style that fits you best, we must first investigate the realm of your personality, and what would jive best for you. For example, if you feel like a Betty Paige Rockabilly on the inside, settling on a casual and boyish Annie Hall-type style would feel unnatural--and when you feel uncomfortable, or “off” it shines right through to the surface, and people notice.
So let’s take a look at the official 7 types of personality style. Please bare in mind that some of this can sound like it is straight out of a Colour Me Beautiful handbook, because it is:) All joking aside, you may find yourself fitting into one of these categories, or a combination of a few. Once we narrow down your personality style, we will be that much closer to discovering your signature style.
The 7 types of personality styles
1. Classic: Conservative and Businesslike
Also called traditional. It equals elegance and refinement. The look is timeless but does not particularly show the latest trend. The Classic personality is controlled, organized, practical and not spontaneous; she brings calm and cool sophistication to any business or social gathering. She projects an image of responsibility, respect and authority. The overall appearance is grown-up chic, balance, symmetry, proportion and harmony. Tailored looks, not manly suits, matte fabrics. Quality is key: more money for fewer clothes. The idea of investing in a wardrobe. Easily recognizable elements:
- A business-like image, always polished, neat and tidy; conservative with tailored lines, structured fabrics and shapes, in neutral and dark colors without a any “flash” or bold details. (Think suits, straight trousers and blouses, skirts and classic shoes with no embellishments).
- Brands that exemplify Traditional are: Brooks Brothers, Calvin Klein, Jones of New York, Esprit, J Crew. (some)
2.Creative: Original and Artistic
Also whimsical or free-spirited. Her personality is usually energetic, vivacious and dynamic; definitely people oriented. Asymmetrical cuts and shapes are preferred. Contrasts that make a statement and are innovative. They are avant-garde with their clothes and accessories. They may wear antique, ethnic, oversized, deconstructed, or hand-crafted garments or items. Mixing and matching as well as layering are their game and form of expression. They prefer color, patterns and textures. Clothing is seen as art. Expect the unexpected and one-of-a-kind looks.
Easily recognizable elements :
- Mixing of anything and everything, unpredictable or unique combination of fabrics, textures and styles. Garments can be layered, very colorful, and silhouette isn’t a focus but often a result of the combination of pieces. Outfits often will have “themes”. All patterns, textures, and colors are used in a creative’s wardrobe; no limits or restrictions.
- Brands that exemplify Creative Style are: Betsy Johnson, Anthropologie, Agnes B, Issey Miyake, Nicole Miller, Jean Paul Gautier
3.Sporty: friendly and casual
Also natural. Wears comfortable clothes, which are less tailored and less structured. They prefer informal-wear rather than “dressing-up”, which tends to be a challenge. When it comes to business environments, her choices are less confident and she tends to go for the “off the mannequin” suit, which may or may not fit her or her style. She prefers combinations that require very little “thought” behind their composition and care, so dry-cleaning only garments are the least in number in their closet. The underlying theme is simplicity and functionality. Cotton T-shirts, shorts, capris, denim and jean are the popular choices in this wardrobe.
Easily recognizable elements of the Sporty Style (not to be confused with athletic wear) are:
- All American look with functionality, semi-structured characteristics in neutral (not striking or overly-bold) colors and patterns in natural fabrics.
- Brands that exemplify sporty are: Polo, J Crew, Gap, Banana Republic, Ann Taylor, Old Navy, Timberland, American Eagle Outfitters, Levis, Kate Spade, Lacoste
4.Romantic: Soft and feminine
The feminine woman is soft, dainty and ladylike. She is the girl-next-door with a soft, demure look. There is a fresh, approachable quality to this style personality. It is non-threatening but rather inviting to others. Use of lace, ruffles are not uncommon; She prefers appliqués and embroidery, dresses, bows, soft flowing skirts, lightweight, delicate fabrics, eyelet, soft cottons. The patterns are small: florals, animal motifs, polka dots, paisleys. The accessories are delicate such as pearls, cameos, floral pins, lockets, heart-shaped jewelry. The make-up is simple and natural as is her overall appearance.
Easily recognizable elements:
- Loose hourglass silhouettes with modesty but still acknowledging the feminine shape, lengths are longer, colors are softer and pastel, light neutrals. Fabrics are soft and touchable, lightweight or cozy and patterns are floral, paisley, dots or can even have a “wallpaper feel to them.”
- Brands that exemplify Feminine Style are: Eileen Fisher, Anthropologie, Robert Rodriguez, , Ella Moss, Free People, Betsy Johnson ,Nanette Lapore, Blumarine.
5.Dramatic: Fashionable and Sophisticated
The dramatic woman is sophisticated, chic, assertive and confident. The styles are her own, very striking, flamboyant, head-turning ensembles. A variety of fabrics and combinations of textures are comfortably used by the dramatic woman. Bold patterns, strong geometrics, irregular shapes and unusual combinations, metallic’s, leathers and accessories are all used sometimes in combination. The makeup can be very angular, accentuating cheekbones or eyelids or lips showing the sculptural qualities of the woman. The degree of drama scopes from the trendy to more creative. The common denominators are: high-fashion and chic looks, runway styles.
Easily recognizable elements:
- Non-classic style but with some structured shape, exaggerated lines and silhouettes, colors are the darkest darks and lightest lights, saturated color with high-contrast combinations (black and white). Garments are often large scaled and make “statements.”
- Brands that exemplify Dramatic Style are: Karl Lagerfeld, Donna Karan, Christian Dior, YSL, BCBG Maxazria, Prada, Missoni
6. Alluring: Sexy and Glamorous
She’s sexy, charming, enchanting with magnetic personality. She’s very instinctive. She gives attention to all of the senses: elements of touch, smell, taste, an especially the visual appeal. She’s proud of her body and wears clothes that reflect that attitude. Revealing lines defined waistline, cuts that are not boxy or square, plunging necklines or off the shoulders garments. Floral scents, fluid fabrics, richer materials. Velvets and suede’s, silks and chiffons. There is certainly a feeling of exuberance that emanates from this style that is enticing and glamorous.
Easily recognizable elements:
- Fitted, body-conscious fabrics that make the figure obvious, hourglass silhouette with little or no detailing; colors are vibrant and rich and fabrics are stretchy/knit and can range from leather to silk.
- Brands that exemplify Alluring Style are: Bebe, Versace, BCBG, Guess, Kenneth Cole, Diane von
7.ELEGANT: Refined and Stately
With an Elegant style, you are communicating an air of confidence, flawlessness, timelessness, distinguished, grace and are always polished, restrained and dignified. Those who fall into this category are often times in high-profile, public positions (PR, politics, etc.). There is an element of formality and prestige to this sense of style.
Easily recognizable elements:
- Suits are a definite key element and clothing is simple and exceptionally-made. Garments are elongated gently showing the female form with slight definition to the body
- Colors are monochromatic or “tone-on-tone” and fabrics are lightweight natural, expensive
- Brands that exemplify Elegant style are: Ann Klein, Donna Karen, St. John, Valentino, Armani, Ralph Lauren, Chanel
Do You Identify with any of these descriptions? Maybe the clothing brands/designers listed were a better indication of your preferences.
In the next few weeks we will get into more detailed information on creating a signature style. We also find it helpful in our Chic Seeking around the city to list the personality styles of the stores we visit.
So take a good hard look in your closet, and seek out the pieces that just aren’t you. Have a moment alone to say goodbye….then discard!
Until next time, keep fit and have fun!
xoxo E
P.S Uggs and Sweatpants are not a style personality.
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